One of the people who I call to check the pulse of the real estate market is my friend and realtor Irina Netchaev, from PasadenaViews. I’ve known Irina for years, and love her attitude about real estate and selling a home. I cornered her and decided to ply her with coffee on your behalf to pick her brain about the market. You’re welcome!
House Counselor: What’s one thing you wish clients were more proactive about?
Irina: Getting a pre-inspection by a professional home inspector before putting the home on the market. This allows the home seller to take care of items before they show up on buyer’s inspection report. It also alleviates surprises for both seller and buyer and makes for an overall great experience.
House Counselor: Oooh. That’s a great tip. Nobody likes surprises in real estate. So how do you make your home stand out in this market?
Irina: Beautiful, professional photography showcasing a well presented home. Buyers buy online now, so we need to sell the home online first to get the showings in person. Fantastic photographs in conjunction with a comprehensive internet marketing plan are essential. And home staging – it’s critical!
- BEFORE STAGING: Photo courtesy of Michelle Minch
House Counselor: Hmm… it’s a really good point that people are looking at your home online first. It’s kind of like curb appeal too – you know? People look at the outside of your home before they even come inside.
Irina: A lot of attention is given to how the home looks on the inside, but sellers should start with the curb appeal. Cut back the bushes in front of the home; paint the door red – it’s a power color; reseed the lawn – make the grass green! Plant or add potted plants to add some color around the front door.
House Counselor: You really believe in staging.
Irina: We always pay for a staging consultation for our home sellers. I feel so strongly about it that we have a reimbursement offer for up to $3,500 of staging. It just works.
- AFTER STAGING: Photo courtesy of Michelle Minch
House Counselor: Why the sweet deal?
Irina: In my experience, strategic pricing and a well showcased (staged) home sells faster and for more money. Looking at my statistics, my listings sell 33 days faster (12% faster than local board average) and for 3.1% more money. On a million dollar home, that’s $31,000 more in the seller’s pocket!
House Counselor: In what condition are the homes you’re seeing that are selling in your market?
Irina: The ones that sell are the ones that create emotion both online and in person.
Thanks Irina! Do you have any burning real estate questions or need more tips on selling your home?